Frequently Asked Questions

We are really excited that you would like to know more about us. Please click here to learn more about who we are.

We are a certified, mission-driven, environmental enterprise created to help end the world’s deforestation crisis.

We are not a non-profit organisation, because we want to keep our focus on our mission and not be entangled in the bureaucracy of running a non-profit organisation. At the moment, all our tree planting and awareness raising efforts are financed solely by your purchases of our Treecelet products. All the funds collected are used exclusively to support tree planting projects, finance awareness content on social media and to enable further development of the Treecelet project. Other than the minimum wage that assures us a decent life and allows us to protect nature, absolutely no personal gain will be made with the project.

In our situation, there are many benefits to acting as an environmental enterprise rather than a charity. The main reason is the possibility to quickly accelerate the project. For example, as a non-profit concern, we would often rely on funding that is intended for defined periods of time or for specific projects. We are funded exclusively by our own business results and therefore any decision regarding where we deploy our resources is our own. If we REALLY want to succeed at what we want to achieve, we need unlimited scalability. It is also much harder to raise investment capital as a non-profit model. With investment, however, we could potentially make an even greater impact in the future. In short, we firmly believe that the freedom of running the project as an environmental enterprise will help us make a greater environmental impact than we would have otherwise done.

In the future, we intend to expend this project world-wide, and turn our focus to local deforestation problems too. We are not perfect, but we try to make what we do even more sustainable every single day by investing in environmentally friendly packaging, finding new sustainable ways of creating our products and improving our everyday working practices.

Yes, we intend to make a profit one day, since we want to create jobs with decent wages. We think it’s fair and reasonable for young people to find ways of creating jobs that sustain and have a positive impact on nature. Look around yourself, and count up how many people we know have got rich by destroying our planet? That seems unfair to us – getting a poor living out of trying to make a change. It is unacceptable to us that “doing good” also equals “being poor” and “doing it for free”. We firmly believe that people who are changing the world for the better deserve to be paid fairly and proportionately according to the positive impact that they bring to nature.

We believe enterprise can be the source of good and we hope to inspire others to rethink their models to strive for creative solutions that would leave the world a better place for our children.

That’s a question that we both love and hate at the same time. Why should this be?

Our project has purely good intentions. It’s frustrating to see that people miss out on awesome projects because they don’t believe in the integrity of the people behind them. We are just as sick of corrupt charities as you are!

We are not a huge charity organisation, just a group of young environmental enthusiasts trying to make the world a better place.

We strive only for the highest sustainability and ethical standards. This is why we co-operate with only the best and most trustworthy organisations around the world, as partners, to plant trees and protect animals.

We are a vetted partner of two of the world’s leading reforestation organisation in the world: Eden Reforestation Projects and One Tree Planted.

You can find us listed on Eden Reforestation Project’s website as one of their partners by clicking here: and on the One Tree Planted page, here:

We also co-operate with other top-rated organisations, mainly for habitat and animal preservation purposes. You can check out all our projects and partners here.

We also post our certificates for every financial commitment that we make. You can check the certificates that verify our co-operation with the organisations mentioned above here. 
We absolutely love what we do together!

We look to achieve the highest ethical standards. The vast majority of the bracelets are made by us in Slovenia, and our products are also compliant with the most recognisable ethical & ecological certificates.

For every bracelet, or any other product sold, we finance tree planting projects around the world and fund awareness content on social media. Changing the way people think and act is our long-term goal and we want to communicate our vision through our products.

We strive only for the highest sustainability and ethical standards. We constantly work to improve our practices and choice of materials to create fair-trade and sustainable products.

Every product that you find in our store is either made by us or from our ideas and our designs, with the highest ethical standards in our mind. We are proud to say that the vast majority of the bracelets sold are made by us, here in Slovenia.

At the beginning of the project, we started cooperating with a manufacturing company in China to create our bracelets, since we couldn’t find a producer in Europe that would be able to make the desired quantities. This was the only reason, why we chose to do that.

But before going into co-operation, we wanted to make sure that the workers received fair wages and conditions. We also paid more for the bracelets than we would have paid with other producers, but cheapness is not our ethos. We know that fair conditions come with a price, and we are more than willing to pay more for that.

At the beginning of the project, we also decided not to start our own production, because it would have cost too much and the risk of failure would have been too high. This could have seriously damaged our project.

We had no idea how people would react to our project, and it seemed much more reasonable at that point to start co-operating with a manufacturer than to finance our own production.

As soon as we saw that the project had a bright future ahead of it, we started developing our own production of the bracelets. Now, as you can see, the vast majority of the bracelets are made here, by us, in Slovenia. These are the Original Treecelet bracelets that you can find on our website. We still have some stock of the previous models as well, but we estimate that all the bracelets will be made by us here in Slovenia by the end of 2021.

For every product you purchase, we finance tree planting projects around the world. For tree planting, we cooperate with the world’s leading reforestation organisations: Eden Reforestation Projects and One Tree Planted. Together we plant trees in the most badly affected areas of the world.

Beside tree planting, we also finance awareness content on social media and habitat or animal preservation around the world. To check all our partners and projects, click here.

We think that keeping trees alive is just as important as planting new ones.

This is why we created a wholesome cycle that we call “Plant & Prevent”.
Besides financing tree planting projects, we finance awareness and educational content on social media to show people what we can do to create a minimal impact on deforestation in our everyday lives. In the long-run, we want to change how people think and act. With financing tree planting projects, we also finance the protection of newly planted trees.

If you are worried that the newly planted trees will be cut down in the near future, then you should know that all the planting projects that we finance are protected.

 Check this video to see how the trees are protected.

Besides all this, we also finance habitat preservation projects.

To check out our projects, click here:

The species of tree planted, depends on the location of the project. To check out the tree species and partners for all our planting or preservation projects, click here.